💩 HAPPENS. LET'S CLEAN IT UP.
TL;DR
You are:
A creative thinker running a people-facing business.
The challenge:
You're in a rut, spinning your wheels. You need a different approach without doing an entire brand overhaul.
What you want:
A vision of a better future for your business, a way to get people on board, and a way to bring it to fruition without writing a check that'll keep you up at night, designed specifically for you, your business and your people.
The solution:
A plan that seamlessly builds on what you've already got and orients you towards that desired future.
How it works (For illustrative purposes only. Solutions are bespoke and not prescriptive):
Investigate: Identify the source of the issue and its most pressing effects.
Gather: Meet with key players to collaborate on possible solution design.
Visualise: Illustrate possible outcomes through scenario building and choose path.
Blueprint: Design the strategy to bring about the desired outcome.
Execute: Change your trajectory by bringing the strategy to life.
How we can work together:
You can bring me on site or we can work together remotely; whichever is best for you and the desired outcome.
Next step:
Let's grab a virtual coffee and discuss what's going on.
This is a great place to add a tagline.
THEN THERE'S THAT PROBLEM WE RENAISSANCE THINKERS CONSTANTLY BUMP UP AGAINST
For over 15 years, I've been the go-to advisor to people who want to do things better. By finding the sweet spot where your values and purpose meet the value sought by your people, I develop ways for you to deliver it remarkably.
With your goals as the starting point, we'll delight people with services, products and experiences that they didn't know they could expect.
Sure, your job is to make things that matter to them for them- things that solve problems, elevate lives, change situations for the better. But that doesn't mean you shouldn't enjoy your work as well!
So this is where it all comes together- your experience, your curiosity and your enthusiasm for the work you can do.
So whether you need to build out your idea or make the work you're already doing work better, I'll show you how to what you love and make them love how you do it.
This is a great place to add a tagline.
IT'S ABOUT ENABLING AND EMPOWERING YOU USE YOUR BEST TO DO YOUR BEST
Idea Architecture starts with finding the gems in your ideas, packaging them, and covering every step from parsing to positioning, all the way to communicating value—so you can put an offer out that only you could. Your offer will use a combination of your ideas and enable you to choose which tools from which skillset meets which situations.
No tired-ass “pick a niche, create an avatar, etc.” BS. We're going to build from the way our brains work, not the way business books do. I'll show you how to:
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Parse, Package, Position, Price, Present (Brand), Promote (Market) and Pitch your offers. Focusing on action: No PDFs, no videos. Just you, me, and real-time momentum.
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Customize your offers so people want to say YES (a way you can tailor and replicate for future ideas)
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Talk about them in ways that feel natural and conversational, not salesy or pushy.
Whether it’s a side gig, a second job, or working towards replacing your income, Idea Architecture works.
We can do this in a 90-minute Unstuckery Session, a One-Day Intensive 3-Month Sprint, depending on where you are in your journey. But we can figure that out.
The only decision for you to make right now is if you want to have coffee and see if we're a match.
HERE'S HOW WE CAN DO IT
1
UNSTUCKERY SESSION
You're stuck, you need to get unstuck... fast. You've got a problem or situation that needs a solution that you can act on immediately. Maybe you've been stuck for a while and just want to get out of your own head and move forward, maybe it's a pressing client situation. Whatever it is you need to do this thing, like, now.
That's what Unstuckery Sessions are for. You get a clear, comprehensive, actionable solution to your issue. Simple as that. In one hour, you'll forget you were ever even stuck.
It's an advisor in your pocket for just $250.
2
ONE-DAY INTENSIVE
You've got a concept and an audience, but need help with your:
Offers
Pivot
Marketing Strategy
Umbrella Brand Development
Reputation
This is an up to 6-hour day (with breaks), where we'll get you sorted with a solid solution and an execution plan to go with it. You're also welcome to any of the 7-part Idea Architecture framework that you feel you need. At the end of our time together, you'll be ready to bring your solution to your audience and get the enthusiastic response it deserves.
3
3-MONTH SPRINT
This is the option for people starting from absolute scratch. Together we'll go through all of your ideas and take you through the 7 phases of the Idea Architecture framework:
Parsing, Packaging, Positioning, Pricing, Presenting (Branding), Promoting (Marketing), Pitching
in tiny, real-time actions. You're learning by doing, not learning then being intimidated bydoing. By the end of the 90 days, you'll be fully equipped to do it all* without me.
*Honest disclaimer::Sales is the hardest part of self-employment for most people. My promise is that I will teach you everything I know and support you in conversations with your people about your products & services. We will do role playing and discuss how your conversations go, adjusting as need be, but I cannot make people buy from you. And I will not promise you they will. Being in business for yourself is hard. But promise I wouldn't take you on as a client if I didn't think you were up to the task.
WHAT PEOPLE SAY
