ABOUT WORK

The Stuff You Probably Came For For

10+ years, I’ve worked with solopreneurs, small teams, and creative thinkers of all kinds to turn hazy ideas, mismatched offers, and stale models into things people actually want to say yes to.

I’m known for spotting the gold in the cracks so you can mine it.

Idea Architecture isn't just a term [I thought I made up], it literally does what it says: I layout how you're going to do what you want to do. Like a client tells an architect what they want to happen in their home so it can be designed accordingly. 

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Words people have used to describe my work are: uncanny, strategic magic, intuitive, perspective-shifting, actionable as hell, and money-making. 
 

And there’s proof in that there puddin’:

I’ve had clients 4x their revenue in record time, win international awards, establish new markets, and create businesses that make people say: I didn’t even know I could have this until now.

Think of me as your own business Yoda—wise, witty, and a little bit magical. 
 

Whether you’re wrestling a feral brainchild or staring down the rubble of what used to work, I’m the one you call when you want to go from What now? to Wait...WOW.